K-Online Shopping Week Guide □ Background: To coincide with the opening of Korea's nationwide shopping festival, the 'K-Sale Festa,  the 'Do It Like a Korean' special promotion is being held so that consumers overseas can enjoy its benefits too □ Period: October 29 – November 15, 2026 □ Participating Companies (brand names in parentheses) ○ K-Beauty: Amorepacific, Olive Young, Kakao Style (Piyonna), Kurly, Heuif (Heuif) ○ K-Fashion: MUSINSA, Hago House (depound, Matin Kim, TREEMINGBIRD), KREAM, W CONCEPT Korea ○ K-Taste & Living: United Borders (HANPOOM), Heuif (Heuif), Kurly ○ K-Fandom & K-Access: Ktown4u, Delivered Korea □ How to Participate ○ Overseas consumers can check the theme zones and brand-specific benefits on the promotion's official website,  then visit each participating company's shop to purchase products ○ Website: https://www.shoppingweek.org ○ Search 'K-Online Shopping Week' on our official social media channels and Google, or search '#DoitLikeAKorean' DO IT LIKE A KOREAN Make Korea's everyday life your today Participating Brands by Category □ K-Beauty Routine GLOBAL AMORE MALL Heuif Kurly OLIVE YOUNG Piyonna □ K-Fashion New Wave depound KREAM Matin Kim MUSINSA TREEMINGBIRD W CONCEPT □ K-Taste & Living HANPOOM Heuif Kurly □ K-Fandom & K-Access Ktown4u Delivered Korea Website & Social Media Channels □ Official Website ㅇ Official Shopping Week Website - Event and brand updates, all in one place. - https://www.shoppingweek.org - Scan the QR code or click the link. □ Official SNS Channels - Instagram English Channel @shoppingweek_en - TikTok Official Short-Form Channel @konlieshoppingweek_2026 - YouTube Official Video Channel @shoppingweek_2026

Bareun Nore Project: Staying Light Date & Time: Wednesday, October 28, 2026, at 7:30 PM Venue: Haneul Theater, National Theater of Korea, Seoul Organized by: National Theater of Korea and Seoul National University Performing Arts Center Genre: Traditional Korean Music Duration: 70 minutes (no intermission) About the Performance As part of the National Theater of Korea's 2026–2027 Repertory Season, the Bareun Nore Project presented Staying Light on October 28, 2026, at Haneul Theater in Seoul. Launched in 2025, the Bareun Nore Project made its first public appearance with an interdisciplinary performance weaving together traditional Korean poetry, modern verse, and contemporary musical compositions into a cohesive narrative. The program brought together works spanning centuries, from the traditional sijo poetry of Yi Won-ik, a scholar and statesman of the Joseon Dynasty, to poems by Park Mok-wol from the 1940s and new works by emerging contemporary artists. Blending traditional and modern musical expressions, the performance explored the beauty and emotional depth of Korean poetry and song, highlighting the enduring resonance of Korean artistic traditions across generations. Structured in four movements—Reverie, Resolve, Release, and Resonance—the performance traced a musical journey inspired by the continuous flow of a river, reflecting the ever-changing yet timeless nature of poetry and music. Program Highlights I. REVERIE: Nogyangi, Beodeureun, and other traditional sijo compositions II. RESOLVE: Gogongdapjuinga, Nageune, and more III. RELEASE: Biuseojuo and more IV. RESONANCE: Staying Light, Resonance, and more Performers: Lee Yu-rim, Cho Yun-young, Lee Eun-saem, Park Chae-won, Yoo Seok-gyun, Jang Min-young, Hong Se-wi, and others Poetry by: Yi Won-ik, Park Mok-wol, Bong Jun-su, Lee Yeon-ju, and others Music by: Yoon Hak-jun, Kim Sang-wook, Jung Jae-il, Kim Yeo-jin, and others Directed by: Park Sang-yeon More Information: National Theater of Korea

Special Exhibition: Buncheong Ware and White Porcelain Gallery – Four Seasons of Evergreen Bamboo: Captured in Ceramics Exhibition Period: June 23, 2026 – January 31, 2027 Venue: Buncheong Ware and White Porcelain Gallery, Sculpture and Crafts Hall, 3rd Floor, Permanent Exhibition Hall, National Museum of Korea, Seoul Exhibits: 16 objects, including Bamboo-Shaped White Porcelain Bottle with Molded and Underglaze Blue Decoration Admission: Free (No reservation required) About the Exhibition The National Museum of Korea presents Four Seasons of Evergreen Bamboo: Captured in Ceramics, a special exhibition held in the Buncheong Ware and White Porcelain Gallery from June 23, 2026, through January 31, 2027. The exhibition explores the timeless beauty and symbolism of bamboo through white porcelain from Korea's Joseon Dynasty (1392–1897). Admired for its upright form and enduring green color, bamboo has long symbolized integrity, perseverance, and moral steadfastness—qualities traditionally associated with the gunja, or virtuous scholar-gentleman. Joseon artisans incorporated bamboo into ceramics by shaping vessels after its distinctive form or decorating porcelain surfaces with bamboo motifs, transforming its natural characteristics into artistic expressions. Featuring 16 ceramic works, including a bamboo-shaped white porcelain bottle, the exhibition highlights how the functional and aesthetic qualities of bamboo were reflected in Joseon white porcelain. Visitors can discover the refined simplicity, delicate craftsmanship, and enduring artistic traditions embodied in these works. The exhibition is on view in the museum's permanent exhibition galleries and is open to the public free of charge, with no advance reservation required.

Joseon Artbook: Sin Akhak Gwebeom – Korean Traditional Music Performance "Joseon Artbook: Sin Akhak Gwebeom," a performance by Ensemble Sinawi, will take place at the Sejong M Theater in Seoul on October 18, 2026. The performance explores new artistic possibilities for Korean traditional music, bringing together traditional musical heritage and contemporary stage expression. Audiences are invited to discover the richness of Korean traditional music through this creative performance that connects tradition with modern artistic perspectives. Event Details ●Performance: Joseon Artbook: Sin Akhak Gwebeom ●Date & Time: October 18, 2026 (Sunday), 6:00 PM (KST) ●Venue: Sejong M Theater, Sejong Center for the Performing Arts, Seoul, South Korea ●Duration: 90 minutes (no intermission) ●Age Requirement: 14 and above ●Tickets: R Seats KRW 40,000 / S Seats KRW 30,000 ●Inquiries: Ensemble Sinawi +82-2-3272-2334 Tickets & More Information https://www.sejongpac.or.kr/portal/performance/performance/performTicket.do?performIdx=37567&menuNo=200320

2026 Yeonhui Panpan – Korean Traditional Performing Arts Festival The National Gugak Center presents "Yeonhui Panpan," a festival celebrating the vibrant energy and rich traditions of Korean performing arts. Featuring lively rhythms, dynamic movements, and the festive spirit of traditional Korean performances, the festival offers audiences an opportunity to experience the excitement and cultural heritage of Korean yeonhui (traditional folk performing arts). Held at the National Gugak Center's outdoor Yeonhui Madang, this festival invites audiences of all ages to discover the unique charm of Korea's traditional performing arts. Event Details ●Event: 2026 Yeonhui Panpan – Korean Traditional Performing Arts Festival ●Dates: April 4 – October 31, 2026 ●Venue: Yeonhui Madang, National Gugak Center, Seoul, South Korea ●Duration: 90 minutes ●Age: All ages ●Admission: KRW 10,000 ●Organizer: National Gugak Center Tickets & More Information https://www.gugak.go.kr/site/program/performance/detail?menuid=001001001&performance_id_main=37629 ※ Tickets are available through NOL Ticket.